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Search Engine Optimization (SEO) is a crucial digital marketing strategy that aims to enhance a website's visibility and ranking on search engine results pages (SERPs). SEO involves a range of techniques and practices designed to improve a website's relevance to search queries. This includes keyword optimization, on-page and off-page optimization, technical SEO, and content creation. SEO also emphasizes user experience, site speed, and mobile-friendliness, as search engines like Google prioritize these factors. By optimizing a website effectively, businesses and individuals can attract organic, high-quality traffic, increase brand visibility, and boost online credibility. SEO is an ever-evolving field, with ongoing monitoring and adaptation essential for sustained success in the competitive online landscape.