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Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by Google. It enables businesses to create and display targeted ads across Google's vast network, including search results, websites, YouTube, and mobile apps. With Google Ads, advertisers can reach a highly relevant audience by selecting keywords, demographics, and geographic locations.
The platform operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. This cost-effective approach allows for precise budget control. Google Ads provides comprehensive analytics tools to track campaign performance, measure ROI, and optimize ad strategies. It's a vital tool for businesses looking to increase visibility, drive website traffic, and boost conversions in the digital landscape.