The Google Search Algorithm, often referred to as the Google Search Algorithm, is the complex, ever-evolving mathematical formula that powers the world's most popular search engine, Google. It's designed to efficiently and effectively sift through billions of web pages and deliver the most relevant and high-quality results to users' queries. Using a combination of factors like keyword relevance, page authority, user engagement, and countless others, Google's algorithm constantly refines its ranking criteria to provide users with the best possible Google Search Algorithm experience. This algorithm has undergone numerous updates over the years, with major changes like Panda, Penguin, and BERT, all aimed at enhancing Google Search Algorithm accuracy, combating spam, and adapting to evolving user behavior and technology trends.